Dick's Sporting Goods does not vertically integrate into other fields but it does integrate certain brands to privatize them to sell only at DSG stores. This creates demand for the product and higher profit margins upon agreements with the company who created the brand and continues to produce the products.
In the golf section alone, DSG owns the rights to Top-Flite, made by Callaway, Walter Hagen, Maxfli, and Nickent.
Other brands include Koppen and Ativa.
When Dick's is unable to completely own a brand it seizes the opportunity to create deals to own certain rights to specific products and designs from larger, more popular brands such as Nike and Under Armor.
While Dick's hasn't integrated into the production of items directly as a DSG brand shirt or pair of shorts, it has cut out costs by owning brands.
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